Marketing and the sexual market place

marketingIn the last month or so I’ve written multiple articles dealing with the sexual market place and how the genders seek to control and manipulate it. I would recommend reading the following articles before this one to get the whole picture.

Exploring the sexual market value

How men compete: Building the better mousetrap

Why Women Slut Shame: Hypercompetition

The SMV game is largely focused around marketing. This is the preferred female approach, and this is reflected in their attention to clothing, make-up perfume and other sensory aspects that draw male attention. Therefore, a lot of men have started to emulate this, embodied most strongly by the “metrosexual” movement where men in essence adopt female modes of dress, and grooming. However, far from being purely about the physical, women (and to a lesser degree men) also adapt their personalities when around a potentially attractive partner. Continue reading

So How many bitches be crazy?

Newtons bitchesThose of you who follow this blog may have noticed that I have an above average interest in numbers. After watching a video from Terrence Popp over at I started wondering how many [1] “NARBIPOLBITCHISTIC” women there are out there that could seriously screw up someone’s life, especially that of a nice Beta man.

In this I’m going to do a short post with data from The National Survey on Drug use and Health from the American government [2]. As our society is gradually working to normalize deviations in female behavior, ranging from the denial that females can be domestic abusers, to encouraging narcissism and anti-social behavior in women, this is highly relevant for your journey into the sexual market place.

One can argue that entering the sexual market place without knowledge of the risks, is the equivalent of entering a casino with no understanding of the odds. This is in no way arguing that all women are crazy, but pointing out that a large number of women do suffer from disorder that can make a relationship with them a rather complex and damaging ordeal.

Continue reading

How men compete: The better mousetrap

value chainThe whole concept of “building a better mousetrap” is a very good explanation of how males compete. As I outlined in my post on why women slut shame, this is to in effect lower the relative market value of the women branded a slut, while increasing their own market value. In addition to “keeping other women in line” with hypergamous optimization. In effect, women compete in marketing.

Men differ in that competition tend to be in terms of performance, this is apparent early on with men often engaging in competitive activities such as team sports, or other forms of competition. Even non-physically active men tend to engage in forms of competition such as gaming or vicarious living through other men competing by watching sports.

The core difference can be summarized in that women tend to compete by marketing themselves, while putting down others, ideally not wanting competition but oligopoly/cartel situations. Men tend to compete by self-improvement and adding value to themselves, in a situation which is much closer to laissez-faire competition.

To illustrate explain the difference take a look at the diagram of the Value Chain.

Men tend to be focused on Inbound logistics, operations and outbound logistics. In effect, resources in, transforming resources and the results gained. While women tend to be mostly focused with the marketing and sales aspects of the value chain.

Now, for those of you who already read my article on women, you are going to read this article and feel like the articles are different. The answer why is simple, my article on women is descriptive, it is what they do, how they do it and why they do it. My article for men is prescriptive, it is what you need to do, why you need to do it and what the results should be. Continue reading

Why females slut-shame: Hypercompetition

The basics of selling something often breaks down to “Sell a lot of something for a low price” or “Sell a little of something for a high price“. One could argue that the first one can exist in a state of both low-cost and differentiation, but the latter tends to correlate strongly with differentiation.

Differentiation and Low-Cost are two basic strategies outlined by Harvard Professor and business strategy guru Michael Porter in his landmark classic “Competitive Advantage“. In this book, Dr. Porter outlines 3 strategies, low-cost, differentiation and “stuck in the middle”, to summarize the 3 quickly:

Companies utilizing low cost strategies seek to achieve the lowest cost of production through striving for efficiency throughout the value chain. This manifests in reducing overhead costs (marketing, sales, etc) and seeking to produce at a lower cost than all of the competition so that they can sell their products to the customer at a lower cost than the competition. This strategy is highly suited for products where very little differentiation can exist, such as raw materials, generic components, and also where the item is a repeat purchase, frequently.

The differentiation strategy is a strategy aimed at planting the product in your customer’s mind as “something special“. To make your product stand apart from all the other products that service the same need. This is often seen with high end brands such as Gucci, Hugo Boss and Armani. However, it also happens with volume brands such as Budweiser and Gillette. The key to this is often to use a large amount of money on marketing and sales, toting the value of your product.

The “Stuck in the middle” strategy refers to a company that seeks to compete both on cost, and on differentiation. This is more often than not a failure, because you will fail to achieve the economies of production that pure low-cost strategy companies will, and you will fail to achieve the same level of differentiation as pure differentiators.

What follows from these 3 strategies is that the low-cost company will be selling their product at the lowest price to the customer, the differentiation based company sell at the highest price to the customer, and the stuck in the middle company sells at a rate between the other two.

Porter’s 5 Forces

The 5 forces is one of those heuristics that are brilliantly formulated by Dr. Porter but has been abused by a million MBAs to the point where I laugh a little when yet another MBA wants to present another analysis to me.

Porter’s 5 forces is a tool that helps you analyze how competitive an industry is based on important factors.


To give a short explanation of each:

Bargaining power of suppliers: How strong is competition among the people who sell you the inputs to your production? If you require highly specialized components for your product, that only one or two companies can supply, that are in high demand, they have a strong position in any negotiation with you, and can ensure that they receive a high premium on their product.

Bargaining power of buyers: How many other companies produce a product that covers the same need, or want. If you are a monopolist, then bargaining power of buyers is low, if you have a highly differentiated product then bargaining power of buyers is reduced. If there are hundreds of companies selling substitute products then your bargaining power is reduced.

Threat of new entrants: This deals with how easy or hard it is for new competition to enter your industry. The core premise is that if an industry is earning above average returns on investment (as a result in supply and demand), capacity will flood into the industry until the supply and demand rebalance. The “size” of the threat depends on what investments are needed to compete, the requirements of economies of scale and many other factors.

Threat of substitute products: This has to do with how easy it is for your customers to buy other product that satisfy the same need or want that your product does. This can be simple, such as if you make jeans, then substitute products may just be jeans made by other companies, it may also be a general “all forms of pants”.

Competitive rivalry: This deals with how intense competition is in an industry to begin with. How many dogs are fighting over the same bone?

From these 5 factors, we can conclude that an ideal industry to enter is one that has low competitive rivalry, low threat of substitutions, low bargaining power of buyers, low bargaining power of suppliers and low threat of new entrants. This is where a company will realize the highest profits. This means having a unique product, that requires highly specialized knowledge, high returns on scale in production, high investment to compete, where your buyers have to buy your product (monopoly producer) and where you are the only one who wants to buy the products your suppliers make.

The mathematics of sluttiness

So, what strategy do women employ to sell their goods to men? This is the first question I asked myself, because we can somewhat divide women based on the investment required to get laid. As I’ve touched on before, and will touch on more in length in a later post, men have 2 options of investment:

A) In Themselves (X)

B) In The Woman (Y)

(A-1) If we assume that these exist on a scale from 1 – 10, and that the maximum sum of the two values is 10. Making the equation X + Y = 10, will outline the sexual strategies of men. A high X value is Alpha fucks, a high Y value is Beta bucks.

(A-2) We further assume that women view both investments as equally valid, depending on their own SMV and goals.

(A-3) A third assumption is that women seek to obtain a partner who is as far as possible above them on the SMV scale. (Hypergamy) [1]

From these we can determine the following:

From A-1 and A-2 we can determine that a women does not care how you diversify your assets, but only the total sum with the weight assigned based on their goal (LTR or Hookup).

From A – 1 and A – 3 we can determine that “selling cheap” is the equivalent of putting out to a partner who is at, or below the female’s own SMV value.

From A-2 and A-3 we can determine that AF or BF will be conditional based on what product she seeks to purchase.

We can also conclude that “selling cheap” for a women, means “not selling pussy at the highest possible price-point” and this is what makes a woman a slut. We can also add in that, as the male has two approaches outlined, females may have 2 preferences (A-2) one of the male investing in himself and the other of him investing in the female.

We already know from red pill philosophy that women’s investment preference changes with age, often referred to as her “hitting the wall” or as I outlined in my post on supply and demand, where a woman feels demand for her drop and thus sees the need to secure a long-term relationship with Beta Bucks to have children.

We also know from the same philosophy that in order to satisfy hypergamy, a woman tends to spend her peak SMV [1] years dating around, or riding the carousel.

This creates two different supply-demand scenarios for both genders. One when women are in the age range 18 – 30, one where women are 28 – 35. This also creates two competitive scenarios for women, one where they are seeking the most alpha man they can find for “fun” and one where they seek a stable “nice guy” to settle down with.

If we assume these can be interpreted as being part of the same strategy then we can make some logical deductions from the SMV curve.

Full SMV graph

Full SMV graph

The intended illustration by Rollo [1] with the original curve was to show how the genders peak in terms of sexual market value. However, the curve is generalized across both genders, which results in that theoretically speaking, no women in her 20s should ever sleep with a man in his twenties, she could only sleep with men at or above her on her to sate hypergamy.

This is obviously wrong as an axiom. However, the curve as a whole holds. It holds because women in their 20s exclude some male-value variables from the equation. For instance, if women sought pure financial variables, they should seek to get into long-term relationships with men studying STEM fields, medicine, law or business as these are the careers that give the highest potential life-time earnings. Yet, we also know that these are the type of men who suddenly become attractive once a women is close to, or hitting the wall. This means that women:

A) Seek realized value, not potential future value. Which means they do not invest in a man for future potential.

B) Seek other variables than purely financial ones prior to getting to the point where they want to settle down and have children.

We can deduce from this that a woman will operate with two prices, one SMV price for a short-term relationship/hook-up/fun and one SMV price for a long-term relationship/marriage/children.

From this it follows that there are three “slut-scenarios” for a woman:

  1. She hooks-up with a man who is below her on the SMV scale.
  2. She enters a long-term relationship with a man who is lower SMV for her.
  3. She hooks up with a man far above her on the SMV scale.


If we analyze the industry of vagina using the generic strategies by Porter, we can create 3 types of women:

  • Sluts – Low cost
  • Perfect women – Differentiated
  • Normal women – Stuck in the middle

The sluts are women who seek to gain a man through requiring low investment from him and being low-maintenence, and other general factors that reduces a male investment in her.

The perfect women is a woman who seeks to gain a main through setting herself apart from the other two generic types of woman, through a mix of staying in shape, good genetics, developing a pleasing personality, learning how to take care of her man, and so on.

The normal woman, is a woman who basically can go between the perfect strategy and the slut strategy depending on what she feels like, and her present mood/situation. This may be the 38 year old who is looking for a long time mate, but hooks up with her married alpha male boss, while making her dates wait 4 dates for sex.

We can assume that the 3 strategies exist on a bell-curve as outlined below:

bell curve

Where a woman’s base SMV dictates what category she ends up within, but where the majority cluster around the middle, with an SMV of 4 – 6.

If we do the industry analysis of the pussy industry, we can eliminate bargaining power of suppliers as a factor, as this is not a factor that is relevant.

Threat of new entrants would be a constant if we assume that the number of men and women born exists within 2 – 4% of each other. There will be X new entrants into the industry every year, as more women turn 18, and some of the older ones go bankrupt and leaves the industry. However, as younger women tend to have higher SMV values than older women, this threat would be high.

Threat of substitute products: There are two basic ways to look at this. We could look at it from the perspective of the first part of this summary, and conclude that the women within the top 5% of the bell-curve face little threat of substitution, while the women clustering around the middle face a high threat of substitution. There is also an argument to be made that all women are substitutes for each other depending on the investment required by the male. Depending on which argument one follows, this is either high or medium.

Competitive rivalry: Women are said to be highly competitive with each other. Anecdotally, very few men are hit on as much as they are when they wear a wedding ring or are seen with one or more high value women. If we take Rollo’s [2] Pareto principle article, and the statement that “20% of men do 80% of the fucking” one could easily conclude that this is conditional based on the man’s SMV. High value males encourage extreme competition between women, whereas low value males encourage less extreme competition. If we average this out, setting this as medium seems appropriate.

Bargaining power of buyers: There are two arguments to be made here as well. Argument 1 is that high value males have very high bargaining power, whereas low value males have low bargaining power. The other argument is that bargaining power is based on the relative values of the SMV of both parties. That the party with the highest SMV value determines the bargaining power in the situation. Thus, as with the others this is a medium.

What comes through in the 5 forces analysis is:

A) A high amount of averaging out between high and low depending on SMV.

B) : The 5 forces analysis

Bargaining power of buyers: Medium

Threat of new entrants: High

Competitive rivalry: Medium

Threat of substitution: High

This creates elements of something called “Hyper-competition” this exists where you have a higher supply than demand for something, and often results in destructive price wars. It is often a case of low differentiation combined with high substitution, med-high bargaining pwoer of buyers, and a high competitive rivalry. The two core approaches to dealing with it is either a race to the bottom where only the lowest cost producers and the most differentiated producers survive or it’s a form of collusion referred to as “Oligopoly”.

Oligopoly is a situation that often happens when you have a few large companies offering a substitute product to each other, where they tacitly cooperate (price fixing) and avoid head-to-head competition. Usually, this is not a case of overt price fixing or overt territorial division  but it happens because of a Nash Equilibrium [3]

In the case of women, based on the 3 strategies, and hyper-competition all “non-sluts” have an interest in and incentive to keep the price of pussy fairly stable. If all women in a small tribe of 40 (20 men, 20 women) people decided that you have to put a ring on it to get laid, then all the men would have to marry in order to get laid. If a single woman deviates from this, this undermines the strategy by the other 19 women. It also increases the bargaining power of men, and shifts the supply line. It creates a situation where the negotiating power [4] of men is increased, and the negotiating power of women is decreased.

As the goal of women is to maximize hypergamy, a women who does not respect the X+ hypothesis, undermines the negotiation position for all women. This undermines the strategy of fake scarcity that women create for a majority of men, and the strategy of maximizing hypergamy vis-a-vis high value men. If the market is given less of a drastic curve it creates a situation where:

A) A man will be more aware of his true SMV value.

B) High value men will restrict themselves to a narrower set of female SMV values.

Both of which undermine the basic principle of “maximum hypergamy” which takes place where the female is able to sleep with/enter an LTR with a male who has a much higher SMV value than her.

For instance, say that all women in the present market are able to do SMV +3 so a woman prefers to sleep with/LTR a man who has an SMV up to 3 points higher than her own. A man on the other hand is SMV -3 where man can sleep with a woman who has an SMV equal or up to 3 points lower than his.

With the assumed bell-curve distribution of SMV for both genders, this puts most females (SMV 4 – 6) in a range where they can sleep with/LTR men up to values of 7 – 9 (roughly top 16%) but most men (SMV 4 – 6) in a position where they can only sleep with a minority of females. This satisfies hypergamy and the female imperative perfectly.

Because it means that a women can sleep with an alpha male, and still can fall back on sleeping with someone +-1 of her own SMV, thus secure an LTR that seems like a good deal to the man, who normally is only able to LTR women with a -2 to his own SMV. This is illustrated in the following graphs:

SMV female +3

In the above graph, you can see the relative relation between the SMV of the male and the SMV of the female. For instance that a female with an SMV of 1 is equal to a male of SMV 4. In the graph below, you see the same distribution with +1

SMV female +1

From the graph here, the narrower gap means that females have less of an ability to date, and sleep with men above her own standing, and it also means that the majority of females that cluster around the mean in the bell curve have less access to the highest 16% of men (those with an SMV of 7 or above). This is less acceptable to female hypergamy.

If we introduce the SMV curve into this, it also makes it clear that it narrows the female window of securing a high value male. They would either have to date older men who are likely to be more aware of their true SMV, and have had a longer time to create a high SMV. Or they would have to take risks on men who are likely to develop a high SMV.


This all started with a question of why women slut shame. As I’ve argued in this post, women slut shame because they are in a market situation where they by keeping the majority of men in a situation where sex is scarce are able to date above their own SMV, but also ensure that they get a medium to medium high, good deal once they decide to settle down. In short, assurances [5] of their backup [6]

If women and men paired off at equal SMV, so a woman at an SMV of 5, would only hook up with a man with SMV 5, then the supply in the market would match the demand in the market, this would create an equilibrium where the demand = supply.

The competitive situation would normalize, as the number of SMV X would equal the number of SMV Y and therefore it would seize to exist. However, in a situation where a great majority of females are attracted to a small minority of men, and the situation dictates that those men will sleep with the majority of females, it creates a case of hypercompetition for the top 16% of men that some 70% of women are chasing after to maximize hypergamy.

Therefore it is the best interest of women to slut-shame 2 sets of women:

  • Those who offer “no strings sex” to men well above their own SMV. For instance a female 6 who sleeps with men with SMV 8+ as these are the only acceptable mates for SMV 8, 9 and 10 women.
  • Those who offer “no strings sex” OR “LTR” to men equal to OR below their own SMV, as this undermines the backup that these men are to be for the women who are busy sleeping with higher SMV men.

It is never in the best interest of men to slut-shame, as this reduces the SMV gap between males and females, gives men more bargaining power, and pressures the female suppliers to reduce their price in order to create sufficient demand.

A note:

I recently launched a Patreon page where I will be posting additional content every month for those who support me and I will do a Google Hangout for the highest tier Patrons (limited to 10 people).

I’ve also had some requests for consults, which I’ve declined up until now, but due to demand I’ve chosen to open up for doing some consults on request. For details please check out my Consulting and Patreon Page

As always you can buy my book Gendernomics at as both paperback and Kindle

More Reading:

Competitive advantage by Michael Porter

The Rise and Fall of Strategic Planning by Henry Mintzberg













When ideas (should) die.

The concept of falsification is central to ideas in the sciences. To prove something true is much more difficult than to prove something not true. If we adopt this principle when dealing with ideas, and systems of thought, how would we go about determining when an idea can be dismissed and should be removed from the toolbox of ideas?

If we use Marx’s communism as a baseline, as this is a system that has on multiple occasions been implemented fairly in line with the conditions laid out in “Das Kapital”. In each case the implementation has resulted in tyranny, mass murder and a lack of rights for the individual. This holds true in the Soviet Union, Cambodia and North Korea, plus many of the less well-known communist states in Eastern Europe and Africa. In every case there has been a tendency that progress towards the ideal state Marx describes stops with the dictatorship or rule by the revolutionary committee.

Continue reading

Musings on career politicians

managementWhen the idea for this article struck me, I thought about 3 rough paths to leadership roles. There is the guy who started in the mailroom, and over a span of 20 or so years, works his way up and attends night school to expand his skills. Then there is the student that goes to college, gets a degree, perhaps works a couple of years at an entry level job, then gets an MBA and moves into management. Finally, there is the entrepreneur who starts his own company, and works to make it a success. Continue reading

Fun with fallacies 20: The fallacies of #Gamergate

fun with fallacies 20When I started this series, it was more to drive me to write something on a regular basis, so that if I get busy, I will have some content to post. Since this is post 20 in the series, and we have quite a few to go, I figured I’d make a special post on the two new fallacies I saw emerge from #gamergate.

For those of you who didn’t follow it, #Gamergate is a quantum-state topic, for some it is the gaming communities rise against what is a clear lack of integrity from gaming professionals. Triggered by the discovery that an indie game “developer” who got great reviews for a game that is unplayable, based on sleeping with a string of members of the gaming press. Continue reading

Fun with fallacies 19: You are like Hitler!

false analogyThe fallacy of a false analogy happens when someone is making an argument in the form of an analogy where the analogy is lacking in certain aspects that make up a good analogy.

The basic form of an argument from analogy tends to be similar to this:

P and Q are similar in A, B, and C

In P we have also observed X

Therefore Q also probably has X

An example of such an argument could be

Ivan and Boris both work out hard, eat right and get extreme results in body composition

We also see that Boris takes anabolic steroids.

Therefore, Ivan probably also takes anabolic steroids.

The factors that either add to or detract from an argument from analogy are:

A) Relevance (positive or negative) of known similarities of the two things to the similarity inferred in the conclusion.

B) Degree of relative similarity or dissimilarity of the two things.

C) The amount and variety of instances that form the basis of an analogy.

This is generally not the type of fallacy you end up evaluating on the fly. In verbal discourse analogies tend to be superficial at best, and used for humorous effect, rather than as a piece of complex reasoning. They serve a purpose in rhetoric by “short-circuiting” a persons mind, by triggering associations.

For instance, when I say that “My opponent is like Stalin” the audience’s minds start doing the X from the argument themselves. I don’t even have to do the A, B, and C for this to happen. This is why good analogies are central to becoming a great orator or manipulator. I remember hearing someone say that the worst way you can punish a child, is by telling them “Go to our room, I’ll be up to punish you in 10 minutes” because the child’s mind starts creating their worst case scenarios for what the punishment will be.

This is what a great orator does with the false analogy, he creates what appears to be an argument, that the audience then convince themselves of in their mind.

Speaker: Trump is like Hitler!

Audience: He said it, so in what ways is Trump like Hitler?

What happens in their mind is that they come up with the best reasons for why Trump is like Hitler, rather than evaluating and dismissing it as fiery rhetoric. This is also congruent with salesmanship tactics, where putting your client in the position where they are selling your product to themselves increases the chance of making a sale.


Fun with fallacies 18: Oh you won’t believe how horrible I felt!

The fallacy of misleading vividness is one that I didn’t think I would end up writing about for this series. It used to be quite rare, and the anecdotal fallacy would usually be sufficient to cover most bases on this issue. However, as I’ve been spending way too much time online and following the primary season in the US election, it became very apparent that this fallacy was trending.

The fallacy is in my opinion a form of an anecdotal fallacy, yet it uses strong language and vividness in the description to make it seem as a relatively rare or low probability occurrence is a big problem.

This also seems to be a social justice warrior/third-wave feminist favorite, judging from the high volume of pathos and ethos used in their communications. It also signals a departure from the objective to the subjective wherein the narrative of what is taking place is the major part of what is being communicated, rather than the facts and pure logic that should inform action.

A typical example is the 1/4 women in college will be raped argument, which is not true when statistics from the BJS are involved and show about a 1/40.