Gendernomics: Methods of Marketing

I came across post on the red pill reddit earlier this week regarding Emilia Clarke of “Game of Thrones” fame and her desire for a smart, and funny guy featuring a dad-bod [1]. Now, the “Dad bod” phenomena swept across various articles a while back, and consisted of largely high sexual market women exclaiming their love for the “dad bod” [2], much as they did with the “choreplay” trend [3]that was prevalent only a short time ago, and still persists to some degree.

Such narratives tend to appear when the feminine imperative determines that “hmm that would be nice“, whether it be the “metrosexual“, the “best friend”, or the “dad bod”, however as with most of female explicit communication it is inherent duplicitous. For those of you who are red pill men and reading this, it is very clear that this is merely the feminine imperative yet again communicating in their chosen methodology. As Ms. Clarke says:

“I don’t need no six-pack. Like, I ain’t kicking it out of bed for sure, but every character I’ve been with has been too perfect.”

Interestingly enough this interview took place when she had recently turned 30, and thus is in the process of passing from her “fun, single years” and reach her epiphany phase, thus this demonstrates her increased focus on security and stability for her child-bearing years.

Means of Communication

To begin with a definition, one can for convenience use the term “explicit communication” to refer to what is actually communicated using verbal or written language, and “implicit communication” as being contextual. This has been a major field of study for the manosphere, due to the proclivities of women to rely heavily on contextual/implicit communication, and the male preference for explicit communication. A frequent example would be that if a woman responds quickly and exhaustively to your text messages, this signals interest, if she is slow to respond, does not respond or respond with the bare minimum it signals disinterest. This requires looking at the context of the communication and actual behavior rather than what is being communicated.

An example of contextual communication in Japanese culture, where duty, appropriateness and respect for hierarchy are viewed as highly important in the workplace, yet at a bar after work it is viewed as acceptable to say just about what you would like to your boss. In certain Latin cultures, if you tell someone that an event starts at 11, one can expect them not to arrive until 15 minutes to over an hour after this time, yet if one does so in Switzerland expect people to arrive at exactly 11. In these examples, the context being the culture, influences how explicit communication is interpreted.

In MS. Clarke’s case, she is communicating on multiple levels:

Explicit: I’m really attracted to smart, funny guys and less focused on appearance.

Implicit: I’m attracted to guys who are perfect, yet I find myself looking for safer options.

Behavioral: I’m only really attracted to guys who are perfect.

Contextual: I’m only really attracted to guys who are perfect, yet as I grow older I’m less secure in my ability to compete with other women to hold their attention.

Emotional: I feel less secure, and have anxiety about my future in the sexual market place.

Other than explicit communication, the other forms are often open to interpretation, and one must read between the lines. A central tenet of manosphere wisdom is “Look at what she does, do not listen to what she says”. There is often also a degree of overlap between these forms.

Explicit Communication

An example this type of communicating in the field if marketing is how very typical male communication takes place. If one looks at how a retailer such as home depot markets various tools, it is very often focused on lists of product characteristics and reviews from other users. This appeals to the deductive problem-solving thinking that is very central to the male manner of thinking, that frequently takes the form of “Problem – Analysis – Solution“.

Romantic comedies frequently feature this style of communication from the character of the “hapless Beta” where he finally declares his love for the female in a climactic scene that ends with happily ever after.

Perhaps the most obvious case where women “default” to this mode of communication is when they are feeling powerless, a woman’s “We need to talk“, “Where is this going?” or “What are we” , the latter two in most cases means the man is doing a very good job. “We need to talk” or variations thereof are frequently code that means the man is about to face a litany of shit tests.

Implicit Communication

An example of implicit communication in marketing is the use of high quality packaging that seeks to communicate “This is a high quality product” without saying it. The Apple Brand is largely built on communicating the “maverick” nature of the product, through product design, and retail locations. In game and red pill theory, this also distinct as effortlessly communicating your high value as a mating prospect, as opposed to the men who seek to use deductive logic to convince the female that they are a high value male.

For instance, if one observes the behavior of a person using explicit communication, they would talk about their income, their status in the community and their high volume of sexual conquests explicitly, in a manner that is often viewed as being a braggart or a blowhard. Implicitly communicating the same, would be not looking at the check, or wearing expensive clothes, having people know and defer to them, and women fawning over them. In both cases, one communicates the same information, but in the latter case is not stated outright.

In the case of implicit communication, the receiver of communication comes to their own conclusion, and thus tend to add more weight to it, as it was their conclusion. Rather than the man telling the women he was a high status male, she came to this conclusion herself based on his implicit communication.

Behavioral Communication

Behavioral communication is generally implicit communication that requires varying degrees of interpretation. For instance, in snickers commercials when one sees well-trained models engaging in extreme sports, or Nike commercials with athletes one is communicating that “people who use our product are athletic“. Rolf Dobelli speaks of this in his book “The Art of Thinking Clearly” under the chapter on the “Swimmer’s body” illusion.

This is perhaps the most central part of red pill thinking, which states that one should never listen to what a woman says she is attracted to, but instead observe which men she actually dates. This is no different than people who claim to be on constant diets and working out all the time, yet fail to be in shape at all. There clearly must be a gap between what they say they do, and what they actually do.

Contextual Communication

This style of communication takes place within certain contexts, a very common example would be varying forms of jargon or the definitions that change based on the situation in which they are used. Within marketing, this is often utilized to limit the scope of a campaign or other marketing effort when one seeks to appeal to a specific group. To do so, one adopts the jargon, means of communication and the culture of that group, in order to better target them.

Perhaps the main red pill example comes in the form of the various “styles of game” that have developed since the early days of the seduction community, day game, club game, night game, married game, as some examples. These variations are all utilize many of the same mechanics and methods, yet adapt them to the context of the situation.

Another case of contextual communication, would be the woman who is displaying a massive amount of indicators of interest in a given context, yet when removed from that context loses interest. In this case, the attraction was present and she was primed within a situation, and once that situation passed as did the attraction.

Emotional Communication

For an example of emotional communication in market, there are many examples to select from. The linking of Coca Cola with Christmas through their yearly campaigns with Santa Claus and his raindeer seeks to create a feeling of “it’s not Christmas without Coca Cola”. Disney remakes of classics from people’s childhoods seek to play on nostalgia. The sales tactics aimed at women when it comes to clothing, make-up and fashion accessories also tend to play on positive and negative emotions regarding their appearance.

Within the red pill, it is also common knowledge that triggering emotional responses from women, positive or negative is a much more effective strategy for sexual success than using explicit communication. “Dread game” is a specific area of game that plays off fear and anxiety. Push and pull tactics are designed to keep women on the edge of “Have I earned his approval or have I not earned his approval?“, negs are similarly designed to play off anxiety and fear. What is often forgotten is that a woman must be invested in you in order for these tactics to work.

Summary and Conclusions

The Reason why I found Emilia Clarke’s interview so interesting is that it displays many of the different means of communication outlined, as demonstrated above. Rollo wrote an interesting piece on male vs female communication a while back, that focused on how women expect their manner of communication to be used by everyone, and how this is reinforced socially by the image of women as “the great communicators“. However, he also pointed out that women in need of expertise from a man, will adopt his preferred method of communication when doing so, his example being a woman requiring IT assistance. [4]

The generalized form of this is that a woman will change to the male form of communication when put in a situation in which she is aware of his status being above hers. In the case of requesting computer assistance, the woman is aware of:

A) The man has something that she requires

B) She has less value than him within this context.

Thus, her behavior in such a context is that she would display towards an alpha, as he is in fact an alpha within this context. Therefore, one could extrapolate from this single data-point from the contextual communication “You are alpha in this situation” to the grand scheme, which is “You are alpha in all situations” as thus an indicator of interest would be the woman changing to your preferred method of communication.

A note:

I recently launched a Patreon page where I will be posting additional content every month for those who support me and I will do a Google Hangout for the highest tier Patrons (limited to 10 people).

I’ve also had some requests for consults, which I’ve declined up until now, but due to demand I’ve chosen to open up for doing some consults on request. For details please check out my Consulting and Patreon Page

As always you can buy my book Gendernomics at as both paperback and Kindle


[1] Red pill Reddit – Emilia Clarke



[4] Alpha-Beta Communication modes – The Rational Male


6 comments on “Gendernomics: Methods of Marketing

  1. Holly says:

    My husband related a story to me recently about one such woman from his work place that tried the same contextual talk by telling him she was his work wife. Much to my horror then sudden glee my alpha informed me as he told this female. “No, I only have one wife, and she is at home teaching our children.” :o)

    Liked by 1 person

  2. Adam Selene says:

    As an IT Professional, I often get to see the flip from different modes of female communication. tone and pitch of their voice drastically change. They change their manner of talking to a childish and submissive demenor . Even that hardest, most aggressive women in the office turn coy when the require some sort of IT related task done.


  3. […] the same thread regarding Emilia Clarke on the red pill reddit [1], the other being dedicated to means of communication. I’ve written much on the concept of differentiation in my posts on female sexual strategy, […]


  4. […] and many others. However, once the finished product is ready, marketing begins to figure out how to position the new product, how to communicate the benefits of the product, how to communicate why the […]


  5. […] ways a fluid one, however for the purpose of this essay marketing is defined as the four Ps in the marketing mix, Place, Product, Price and Promotion. The promotion aspects are the marketing communication […]


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