You’re not Dorian Yates

Last week’s post on here was about the importance of letting SMART (Specific, Measurable, Actionable, Realistic and Time specific) goals govern your life rather than LOFTY (Limitless, Obtuse, Fictional, Theatrical and Yabbering) ideals. As it is to be expected, this always brings on the same brand of low-brow dipshits with their “akschually“, parroting the latest nice sensible sounding soliloquy that just happens to be in vogue that morning, fortunately, by making things measurable I can just block them because spending time on them is not productive. They can take something as simple as “Water is wet” or “The sky is blue” and turn it into a 48 hour twitter argument, about “What about water in it’s gaseous state” or “What about when it’s cloudy huh?” this is essentially what that “gotcha” or “owned” trend on youtube did to social media.

What happens here is that something simple, accurate enough, and effective enough is argued against because the person doesn’t want to do it, so it’s disqualified for being “bro science”, or because it doesn’t cover 100% of cases, or because it’s not elegant, complicated or convoluted, and worst of all can’t be monetized. It reminds me of that guy who shows up at the gym (god I miss the gym), every once in a while, fresh lifter, no experience, natural, no dialed in diet, either underweight or overweight, and starts wanting to do board-presses with chains, reverse hypers, platform deadlifts and power cleans as his starting program.

There is no denying that all of the above are useful, but they aren’t useful to him because he’s not there yet, if he was there he wouldn’t be on the net searching for advice on what to do, he would already be doing it. This is not to promote simplicity above all, but I wrote Gendernomics: Building Value from the perspective of a guy starting from 0, that’s why the case study of Dave was as bad as it was, grossly overweight, no job, living off fast food in his mother’s basement, that guy has no way to go except up, and many of his problems have simple and effective solutions but they take the key variable: Time.

Many of the “fear-based” marketing techniques we see all day on social media are based on the concept of “You’re currently missing out, if you don’t get huge results immediately you’ll miss out even more, so buy my program/book/coaching to get extremely fast and big results.

  • “Lose 20 lbs in 2 weeks without changing or doing anything”
  • “Get rid of your debt in 2 easy steps, first step is putting my $1257 course on your credit card”
  • “Bang 9s and 10s in hours…. by buying escorts”

They have a few things in common with “It’s too simple” guy, they are based around this idea that something has to be complex, a dark secret, something “nobody talks about”, it’s that once piece that everyone except you seems to “just get”.

It just can’t be as simple as “squats and milk”, “Just talk to girls”, “stop eating paint” and “stop spending money on dumb shit”, there has to be “The Secret”, quite frankly hard work, discipline and focus are simple, but not easy. That’s the big secret, anything that actually works is boring, monotonous, fairly simple, very easy to create goals for and very hard to monetize.

When Rian and I did our podcast this weekend on the unmeasurables we went in circles, because the things that are simple, are always measurable and if something isn’t measurable then it means you haven’t done the work with making it concrete. Once you know your desired end state, you can create a theoretical process that will get you there, once you have your end-state and your process, you can come up with a metric to measure it, once you can measure it, you can create a timeline, and once you create a timeline you can measure “expected progress” against “actual progress”.

There is no shame in trying things that don’t work, we all do. The reason why I’m as knowledgeable about philosophy, politics, sociology and psychology, subjects that I generally warn your men against, is that I wasted a ton of time on them in my youth. That’s why I’m as adamant about focusing on your current problems in a very concrete fashion, and avoiding the abstract until you have enough of a foundation under your feet.

Once you’re Dorian Yates you can start doing board presses and inventing your own lifts, once you’re Warren Buffet you can invent your own investment strategy, when you’re Don Juan you can come up with your own version of game, but until then stop putting the cart before the horse.

If you had the knowledge, experience and ability to figure out what to do for yourself, you wouldn’t be in the market for courses, books, coaching and all that other shit, you’d just know, but you’re not Dorian Yates, you’re just being a dumbass.

Make it measurable

As I relayed in last week’s post, I’ve had two distinct periods on Blacklabellogic.com, the early initial period resulted in Gendernomics, which was my analysis and contextualization of the sexual market place. The latter period, which we are in now has been much more focused on the practical aspects of the sexual market place, and was created for Gendernomics: Building Value.

Building Value was created because in the first 25 years of my life I very much drifted in a sense, I didn’t really have any goals in life other than short-term pleasure. I studied all those “fun but impractical” topics, politics, philosophy, sociology, literature, art, psychology, and some of this is fairly evident in my twitter feed and podcast appearances. The major motivation behind it was a desire to understand the world, and for me that all clicked once I added computer science and economics to to the mix. They are also the two most useful topics I’ve studied in my life, and the ones that laid the foundation for my current career.

The introduction here is to contextualized this essay, there is an old adage in business administration “If it can be measured it can be managed”, the inverse of this is “If it cannot be measured it cannot be managed”, this latter state is the state in which many men find themselves, and to which Building Value is dedicated. It sets out a process model to go from a man who has no idea what needs to be fixed, how to do it and how to prioritize tasks. This is driven by the fact that most men arrive in this space without defined goals, without a solid understanding of their situation, their context or what their desired end state looks like.

This is generally the problem I see most men have, they have no idea where they are, where they want to go other than away from their current state, they come looking for help, without knowing what their problems are.

The solution is what I provided in Building Value:

  1. GAP Analysis – Figure out what your life is like now, what you’re dissatisfied with and what you are happy with.

2. Prioritize problems – Some problems can be solved easily, some require more time or more thinking.

3. Define Key-performance indicators for each area.

1 and 3 are the most important the GAP analysis tells you what is not working for you now, the KPI tell you if it has gotten better. If you can’t come up with a KPI, find one. You can’t work on your “energy flows”, you can work on your bank account, your physique, employment opportunities, education and many other things. In order for something to be measured, it cannot be a feeling, it’s that simple, anyone selling you “progress” in the form of “feels” is selling you cocaine.

It feels good in the moment and makes you feel like you’re at the top of the world, but in the end you crash with an empty wallet.

The P words

As I finished up my work today, I found myself thinking about the past 6 years. I made this blog in December 2015, I signed up for twitter in Febuary 2016, and over that time I’ve met a lot of people, written a lot of essays, written two books and done countless podcasts. Most of it’s a blur, I can’t remember most of my essays, nor most of the podcast appearances, but I do remember a lot of what happened on twitter.

About 3 years ago now, I was having a series of debates both in public and in direct messages about philosophy with someone who was a friend back then and who loved nothing more to run away from the world into his head. I identified a bit with this because it took me much work to cleanse myself of that particular preference. From my perspective, I was making an attempt at saving this man from overthinking, from disappearing into a blue nothing of ideas, concepts and constructs, that had little of anything to do with the world as it exists. From a philosophical perspective it was reminiscent of analytic philosophy and continental philosophy, one focused on empiricism and reason, the other on pure reason. It was a significant enough of a schism back in the day that Kant took the time to write two tomes about the different stances.

The main contention was, as I remember it was about the usefulness of philosophy, this was around the time Jordan B. Peterson was the new darling of the manosphere, and one cannot listen to Peterson without respecting his level of scholarly knowledge. This was an aspiration I had as a young man as well, to be erudite, to be able to quote countless authors, to summarize, to synthesize and to understand the mechanics of the world. I’m still on that quest now, however in my mid-twenties after spending countless hours studying the world through the eyes of others, I came to the conclusion that one can never understand anything one has not experienced.

This is not the classic “can’t understand it unless it happens to me“, for instance Dick Cheney being anti-gay until he had a lesbian daughter, it’s more of the difference between the theoretical and the applied parts of a science. It’s fully possible to calculate perfectly what your hand weighs, and how fast you would need to accelerate it in order to knock someone out cold, however it’s quite different to actually punch someone in the face.

I was a poor teacher back then, and I still am, what I was attempting to get across was “worry about the theory later“, children understand this intuitively, they pick apart objects, struggle to put them back together, over time if they’re smart they’ll learn which parts do what, and what works. Once they’ve learned that, they can take classes, go to college or read books on engineering to figure out how and why it works.

This was my take on politics that I attempted to get across on Rule Zero yesterday as well. I’ve been paying taxes for over 20 years, in multiple countries, and who is in charge doesn’t really matter, right or left, my tax bill is more or less a constant. It makes very little sense for me to get involved, especially emotionally involved, because the other side of things, the social freedom side can be gained easily by moving to a different country.

What I attempted to say on the last episode of Rule Zero was that getting emotionally invested in politics or philosophy is going to be a negative force in your life in almost every situation. Whether that means alienating family members, co-workers, friends, robbing yourself of opportunities or of time trying to reclaim a feeling. Alternatively, spending a ton of time angry, upset, sad, miserable, because you are obsessing about something that an individual has limited influence over.

However, this isn’t to say that philosophy, psychology and politics should be ignored and one should act as if they didn’t exist, it is to say that they are systems you should understand and leverage to move towards your objective desired outcome.

Summary and final thoughts

The reason why politics and philosophy are such dangerous topics for young men, along with religion and a handful of others, is that it offers the entrance to the hero’s journey. It’s very easy to imagine oneself making progress when part of an echo chamber fighting for a political cause or an intellectual group of “wrong thinkers”, you are going to change the world, now you are small, but once your great movement makes it, you’ll be remembered in history.

This is much like the old bodybuilder being interviewed in the movie “Bigger, Stronger, Faster” who had 1 credit in an Arnold movie in the early 90s, and was still living in his Van outside Gold’s Gym in Venice 20 years later thinking he would make it or the 50 year old who has been playing with his bands since the 80s and still think that they just need that one break.

The grand narratives are seductive, but very rarely useful for the individual looking to improve his lot in life, as these narratives are often constructed specifically to make men go against their own best interest. When I originally started writing here, it was mainly motivated by a desire to share my notes with other men, but also to benefit from the arrangement by learning from other men. In the past 6 years, I’ve done a lot of both, but the one thing I’m left wondering is how many men I saw, raised by women, who reacted like women, and let their emotions take control when reason would have been a better guide.

Whether that was the guys who went deep into:

A) New age bullshit like tanning your asshole, energy, crystals, astrology, MBTI, or various other things.

B) The guys who went into politics with a fervor, those who took the god pill

C )Those who went down a rabbit-hole of conspiracy theories, some did

D) Those who did all that shit

It rarely if ever ended well for them, when I look at where they were early on, and where they are now, the lucky ones are still stuck in the same rut they were in 5 – 6 years ago.

However, what makes me appreciate the way I’ve spent a lot of time over the past 6 years, are the guys who have made tremendous progress, and in the end which men ended up where depended on a single choice:

“Do what is hard because you must or do what comes easy because you can”