Last week’s post on here was about the importance of letting SMART (Specific, Measurable, Actionable, Realistic and Time specific) goals govern your life rather than LOFTY (Limitless, Obtuse, Fictional, Theatrical and Yabbering) ideals. As it is to be expected, this always brings on the same brand of low-brow dipshits with their “akschually“, parroting the latest nice sensible sounding soliloquy that just happens to be in vogue that morning, fortunately, by making things measurable I can just block them because spending time on them is not productive. They can take something as simple as “Water is wet” or “The sky is blue” and turn it into a 48 hour twitter argument, about “What about water in it’s gaseous state” or “What about when it’s cloudy huh?” this is essentially what that “gotcha” or “owned” trend on youtube did to social media.
What happens here is that something simple, accurate enough, and effective enough is argued against because the person doesn’t want to do it, so it’s disqualified for being “bro science”, or because it doesn’t cover 100% of cases, or because it’s not elegant, complicated or convoluted, and worst of all can’t be monetized. It reminds me of that guy who shows up at the gym (god I miss the gym), every once in a while, fresh lifter, no experience, natural, no dialed in diet, either underweight or overweight, and starts wanting to do board-presses with chains, reverse hypers, platform deadlifts and power cleans as his starting program.
There is no denying that all of the above are useful, but they aren’t useful to him because he’s not there yet, if he was there he wouldn’t be on the net searching for advice on what to do, he would already be doing it. This is not to promote simplicity above all, but I wrote Gendernomics: Building Value from the perspective of a guy starting from 0, that’s why the case study of Dave was as bad as it was, grossly overweight, no job, living off fast food in his mother’s basement, that guy has no way to go except up, and many of his problems have simple and effective solutions but they take the key variable: Time.
Many of the “fear-based” marketing techniques we see all day on social media are based on the concept of “You’re currently missing out, if you don’t get huge results immediately you’ll miss out even more, so buy my program/book/coaching to get extremely fast and big results.”
- “Lose 20 lbs in 2 weeks without changing or doing anything”
- “Get rid of your debt in 2 easy steps, first step is putting my $1257 course on your credit card”
- “Bang 9s and 10s in hours…. by buying escorts”
They have a few things in common with “It’s too simple” guy, they are based around this idea that something has to be complex, a dark secret, something “nobody talks about”, it’s that once piece that everyone except you seems to “just get”.
It just can’t be as simple as “squats and milk”, “Just talk to girls”, “stop eating paint” and “stop spending money on dumb shit”, there has to be “The Secret”, quite frankly hard work, discipline and focus are simple, but not easy. That’s the big secret, anything that actually works is boring, monotonous, fairly simple, very easy to create goals for and very hard to monetize.
When Rian and I did our podcast this weekend on the unmeasurables we went in circles, because the things that are simple, are always measurable and if something isn’t measurable then it means you haven’t done the work with making it concrete. Once you know your desired end state, you can create a theoretical process that will get you there, once you have your end-state and your process, you can come up with a metric to measure it, once you can measure it, you can create a timeline, and once you create a timeline you can measure “expected progress” against “actual progress”.
There is no shame in trying things that don’t work, we all do. The reason why I’m as knowledgeable about philosophy, politics, sociology and psychology, subjects that I generally warn your men against, is that I wasted a ton of time on them in my youth. That’s why I’m as adamant about focusing on your current problems in a very concrete fashion, and avoiding the abstract until you have enough of a foundation under your feet.
Once you’re Dorian Yates you can start doing board presses and inventing your own lifts, once you’re Warren Buffet you can invent your own investment strategy, when you’re Don Juan you can come up with your own version of game, but until then stop putting the cart before the horse.
If you had the knowledge, experience and ability to figure out what to do for yourself, you wouldn’t be in the market for courses, books, coaching and all that other shit, you’d just know, but you’re not Dorian Yates, you’re just being a dumbass.