Gendernomics: Your Competitive Advantage

A running theme in Gendernomics has been the use of a company or a product as an analogy for the journey of growth a man has to undertake in order to become valued in differing social contexts. A classic way of creating a competitive advantage is through core competencies, namely a unique combination of hard to duplicate competencies. Last Saturday I did another Red Man Group podcast on Rich Cooper’s channel [1] with Rollo Tomassi, Goldmund Unleashed, Kyle Trouble and Rian Stone the topic for which was “The Importance of Game“. As part of the podcast, we discussed when each participant first became aware of the manosphere, or as it was called back when I first found it “The seduction community“. I often joke that I’ve been aware of game since the opener “Who lies more, men or women?” actually worked, and while I don’t consider this a blog dedicated to game, those early experiences do inform a great deal of my writing.

I never got really good at “club game“, which was perhaps the earliest iteration of game, complete with platform shoes, a focus on AMOG tactics, and featured quite prominently in “The Game” by Neill Strauss. I knew a lot of guys back then who got very good at it, but for the most part these were men who thrived in that particular environment. A piece of early and quite solid advice from an early PUA “Guru” who has since moved on to Purple Pill Shill was “Figure out the type of women you are attracted to, figure out what type of man they are attracted to and strive to become it, and figure out where to find those women“. This is simple and applicable advice. It’s also quite good advice, however the major issue I see with it, is that it’s the cause of the downfall for many early PUA.

Those who have read “The Game” will remember the story of Mystery’s breakdown because of his oneitis and his inability to maintain a relationship with her. This had a simple explanation, he figured out what type of girl he was attracted to, figured out where to find them, what man they went for, changed himself into that man, only to find out that he couldn’t maintain his Mystery persona over time. This is very little different from the approach cluster B women use with men, tailor their persona to the man, maintain it until the man commits to them (get her pregnant, marries her etc.) and then drop the facade. The major difference is that when women realize they have gotten a bad deal, they get out of it instantly, when men realize they have gotten a bad deal they either work themselves to death trying to improve it with little success, or engage in a race to the bottom. Continue reading


Yes, No, Maybe..

A lot of men find the manosphere in search of a magic pill, they want a methodology or a solution for the problem of rejection. The problem of rejection can easily be formulated as “In order for a man to become sexually successful he has to risk and face rejection”, the fact of the matter is that very few of us relish facing rejection. It is to be gazed upon and found unworthy. This is what a questionable element PUA used to sell in their bootcamps, “If you pay $3000 and come to my bootcamp, you eliminate the risk of rejection forever”. Naturally this is tempting for men who are petrified by rejection.

However, it also influenced PUA in a negative direction. A product tends to be developed towards a certain market, and in this case it was men who were petrified of rejection, and frequently suffering from oneitis. The most frequent question I heard asked in the young manosphere started with “There is this girl” and ended with “How do I make her my girlfriend”. In essence, this is like saying “There is this company, how do I make them a customer”. Well, first off you need to have a product that can improve that company, then you have to get them to notice your product, then you have to sell them on it.

This may not always lead to success, but hopefully it leads to someone asking the question “Why are we working so hard to tailor our product to this single potential customer, instead of seeing if what our product already does can appeal to a much wider market who is dying to buy it?” Continue reading

Gendernomics: Untangling Variables

One of the more challenging tasks when doing research is the removal of superfluous variables. In the simplest terms you want to study one independent variable, meaning a variable that you or nature manipulates, and measure the change in the independent variable to the change in the dependent variable. For instance, if you want to understand the relationship between protein intake (independent variable) and lean muscle gain (dependent variable), you want to manipulate protein intake and measure the change in muscle gain.

However, reality is rarely this simple,there are other variables besides protein intake that affects lean muscle gain, such as resistance training, overall calorie intake and calorie expenditure, hormone levels, and various others. Which is why most modern analyses use multiple variables. For instance, if you wanted to determine what effect protein intake had on muscle gain, you would need to determine what effects other variables had on muscle gain, so that you could isolate out how much of lets say a 3 lb muscle gain in 6 months was due to protein, and how much could be attributed to other variables.

These are based on a mixture of our experiences and what we have been trained to do, and in some cases they make perfect sense, in other cases not so much. In some cases a person has intuitively correctly identified relationships between independent and dependent variables, and thus has an innate grasp of influence and outcome. In other cases a person has made a connection that makes no sense, this is quite interesting when observed in people suffering from delusions, in that their logic can often be sound, but is based on a flawed cause and effect relationship.

This is a major challenge for trained and experienced researchers, and it’s even more of a challenge for people who are not familiar with logic and epistemology, because our minds are constructed to make cause and effect determinations on the fly all day, every day. Athletes have a reputation for making sometimes hilarious cause and effect errors that lead to things like a team not washing their jock-straps for the entire season on a winning streak, various pre-game rituals and so on. Continue reading

Gendernomics: Differentiation and Features

I had another essay building on last weeks essay on responsibility and accountability planned this week, but I saw a tweet that caught my interest and started me down the rabbit hole of sexual market value again. More specifically, how what constitutes a high quality product in the sexual market place.

Christian McQueen (@TheCadClub on twitter) recently tweeted out the following:

If this trend continues it’ll be very easy for pretty girls world-wide:

1. Be in shape

2. Don’t have grey hair (dye it if need be)

3. Don’t be a hateful feminist

You’ll have your pick of great men.

I’ve touched on this idea before in Gendernomics and previous essays, most particularly in Female Sexual Strategies Part 2. The gist of my argument was that if one has a market, where a need exists and the only options to satisfy that need are poor ones, then those poor solutions can still do remarkably well. This is a function of the contrast effect more than anything, in that if you’re 6 ft 1, and go out with a group of men who are 6 ft 3 and taller, you look short by comparison.

This comes down to the fact that people would rather have a need fulfilled to a minimal degree as opposed to not having it covered at all. If you have to drive in a nail, and you can’t find a hammer at a good price, you may use a wrench or a rock. You have a need you have to fulfill, a preferred way to fulfill it (want) but you will compromise.

As I’ve mentioned, I travel a lot for work, and this means that I also end up talking to a lot of random people on various means of transport and in general. One of the most interesting groups to talk to are women in their 70s, 80s and 90s, who have daughters and granddaughters, as they tend to lament the lifestyle choices of their offspring. This is because back in their day, before egalitarian equalism, it was common knowledge what men wanted in a wife, often embodied in aphorisms like

The way to a man’s heart is through his stomach” – Know how to cook and take care a man.

Behind every great man is a great woman” – Know how to support your man and help him succeed.

I could extrapolate much from these simple sentences, however our culture contains enough examples of what type of wife or husband is undesirable in comics, literature and culture. Personally my favorite examples in comics is from Andy Capp and Bringing up Father, both demonstrate the dynamic of hapless Beta male with the domineering, harridan of a wife. Back in the 1940s and 1950s, this was a funny caricature, these days such comics appear almost prescient in how gender relations have developed. Continue reading

Gendernomics: Bachelor Nation

I came across some interesting statistical observations recently regarding singles [6], that show that for the first time, the number of singles are outnumbering the people in relationships. While the decline in marriage can be explained through concepts such as risk. Meaning that in the current climate a man can be “zeroed out” as Rollo put it, quite easily if he makes a poor choice in mate, but largely I think it comes down to men intuitively avoiding marriage due to having seen their families, and friends go through bitter divorces. If one watches 9 people jump off a cliff, splat against the ground, and then is told “I’m sure you’re different”, a sensible person would step away from the edge.

From a needs-perspective this is very interesting though, because the needs that are satisfied by marriage, have to be sated somehow. The sexual need can be satisfied outside of marriage for both sexes, the same is true for the need for friendship and companionship to some extent. Even reproduction outside of marriage is possible through the use of surrogates and sperm donors. The one need that persists though, is the same that men have always provided for women, namely provision and protection. Likewise, it is probable that if women could be entirely provided and protected without having to contract a Beta male to do so, they would prefer to share Alpha males.

However, the need to consolidate comes when a women realize that they are no longer commanding the same market value as they did in their younger days, and feels that she must settle down now in order to avoid being left on the market.

The question is, how can women ensure provision without having to make the trade with men?

Continue reading

Gendernomics: The Contrast Effect

This has been a strange couple of weeks, we’ve found out that many Hollywood Male Feminists are creeps (which quite frankly wasn’t a massive surprise) as per the Brimstone Preacher Principle. Rollo posted two very good essays [1,2] on what “creepy” means when women say it. The red pill experienced it’s first brush between analytic and continental philosophy and Gay Lube Oil introduced me to the “Bobs and Vegana” meme [3], so all in all this entire week was a bit creepy for a multitude of reasons. In the discussion of the latter meme, the topic shifted into how something mediocre can appear quite excellent as a result of the contrast effect. The contrast effect is the reason why short men should get even shorter friends and avoid hanging out with NBA players and why unattractive women should bring even more unattractive women with them on “Girl’s night out”. For a demonstration of this effect, take 3 bowls of water, 1 hot, one cold and one lukewarm. Put one hand in the hot bowl, the other in the cold bowl for about a minute and then put both in the bowl of lukewarm water.

There is also a well-known sales technique, whereby a company advertises a cheap product to the consumer in order to bring them in, once the customer arrives at the store, they will talk down the advertised product, and instead suggest a much better product, but one that is also much more costly. Once they sense the customer’s trepidation about spending much more money, they will show the customer a product that is not quite as costly as the “high-end” offering, but which they argue is much superior to the advertised product. Continue reading

Gendernomics: Curves and Complications

SMV Curve from

The SMV graph by Rollo Tomassi has become one of the cornerstones of Red Pill theory. The chart demonstrates the development of the sexual market value for men and women across time. The graph is quite information dense, and the major difference between the sexes is that as male sexual market value is built, not given. Men need time to build their value. Women on the other hand are given much of their value at birth, discounted due to risk until the value manifest. It is for this reason that I’ve often described female sexual market value as being similar to a financial instrument called an option, while male sexual market value is more similar to a corporate share value.

The graph is probabilistic in that it does not outright state that every man will reach an SMV of 10 at around age 35, and every woman will reach an SMV of 10 in her early twenties, it states that this is the time, ceteris paribus that each sex has the highest probability of reaching the highest SMV they will have in their life. A man who does many of the wrong things between the ages of 15 and 35 cannot expect that his sexual market value will be higher at 35 than at 20. A woman, may not experience her peak until her late 20s, or perhaps experience it in her late teens depending on circumstance.

As I spoke about in my series “On Value“, it is important that we know the distinction between a deterministic view (It will be so) and a probabilistic one (It is likely to be so). For this reason I’ve tended to view the SMV graph in terms of being the time in life where a given sex has both the highest possible value multiplier and the highest amount of beneficial effects applied to them. For instance a man in his mid-thirties has the beneficial effect of being attractive to the broadest possible demographic of women, he has had a decade or two to mature, improve and build himself up. Yet, time has not yet done much damage to his appearance and he has hopefully regained some of his faculties after being dominated by the little head since puberty.

In order to exemplify possible sexual market developments for men, I created 3 theoretical men from broad categories that are often observed in the wild. There is the classical “Early Peak”, “The Norm” and “Late bloomer”. These all have different curves as a result of a mixture of choice and natural proclivities. For instance many of the men who develop a high sexual market value in their teens and twenties do so in part due to good genetics, related to build, height, psychological factors and interests in things that offer social proof such as artistic or athletic endeavors. Continue reading