In my work I’ve dealt with startups and I’ve dealt with companies that have existed for decades or longer. The latter have often developed many processes, procedures and habitual ways of doing things that have previously contributed to success, but have now become a liability to the long-term future of the company. In competition with the new, rising start-up companies, they have to adapt or perish. This is often a painful experience, due to ego investments, personal pride, old habit, and predictability, yet it is required in order to secure the future.
This is not much different than a man, having faced a crucible finding the red pill. Whether he be a 45 year old who just came home and found divorce papers. It could be a 21 year old “good boy” who cannot understand why the bad boys are getting all the women, who gets told “Don’t worry you’ll get her in the end when she realizes she wants a “nice guy”, who reacts as Mark Baxter put it in his last podcast with Rollo (I’m paraphrasing), “Do I really want her after she’s been pumped and dumped for 15 years?” .
At this point in his life, he’s been manufactured as a beta, created as a product to satisfy the need society has for “good boys” to be the safety net of women once the women realize that they cannot compete with the new generation of women for alphas, and thus that they need to settle down. There is a reason why no 22 year old woman has ever uttered the statement “where have all the good men gone?”, while it is a mainstay among women in the 28 – 35 age bracket looking to settle down. His ego is constructed around the fact that he has no dark side, he is the embodiment of pro-social behavior, and he follows the age-old social contract. Depending on his stage in life, he may have amassed an impressive career, built a nice, comfortable life for himself and is only missing that one checkmark on his list, the wife and kids.
At this point he may hunt down a prospect, get married, have a couple of children, and for a moment in time he experiences the realization of his blue pill illusion. However, as with all illusions, once the curtain is pulled away, the smoke vanishes and the mirrors break, there is very little left. Continue reading