I came across a couple of articles on The Guardian the other day, that got me thinking about how females approach the sexual market place. I’ve written about how men often approach it from the expectancy and equity perspective, which translates into a play based in reciprocity, where the man engages in actions with the expectation that the female will seek to bring back equity to the relationship through doing nice things for him (reward him with sex). This is the chosen approach that most men tend to default towards unless they find themselves in a community where the red pill mindset is common. In my article on the male sexual strategies I also touched on the fact that the Red Pill SMP for men is in many ways a continuous arms race to be in the top 10 – 20% of males that due to the nature of hypergamy are chased by most, if not all women.
However, apart from the female sexual strategies (Part 1 and Part 2) I hadn’t written much about the female perspective. The two articles I referenced earlier are both on beauty and beauty standards, the first dealing with the concept of the “beauty backlash“, which according to the writer is concerned with actually rejecting the grooming standards that have been socially established for women . The second dealing with the tendency for women to photoshop the photos they share on social media .
While the former is clearly a part of the same narrative that most feminist and feminist-adjacent rhetoric centers on, namely to reduce any form of standards or expectations of women to zero, thus “liberating” them from the shackles of having to do anything except what they want, while simultaneously raising the standard of men, in order to secure an alpha (with just enough beta in him) for every woman, the latter is in a sense centered on women imposing standards on other women.
The latter is the far more interesting article, as it demonstrates that in the war for online attention women may live as in article one, but airbrush as in article two.This is the feminine created arms race, wherein women project their own sexual market frame on to men, just as men do when they engage in reciprocity game. The online arms-race among women for social media attention works to drive an arms race in the real world. When men utilize reciprocity frameworks, they are projecting the tendency of men to be deductive problem-solvers that seek to maintain equity in relationships, onto women.