I haven’t spoken much on investment theories related to the concept of gendernomics. Investment theories are various patterns that have been observed and sometimes quantified when it comes to how humans psychologically act when doing investments, mostly in stocks. The stock market is one of those areas that tend to reward consistent behavior, reason and attention to facts something demonstrated by the value investors such as Warren Buffet who stick with a series of rules in order to reduce the emotional impact of making large investments. There are multiple ways an investment can impact humans emotionally, the first one is losing or gaining money. When your stocks are in the black, you feel elated, you feel more confident, intelligent, and competent. When your stocks are in the red, you feel deflated, stupid and incompetent. When you are getting ready to “get in” you can be hit with fear, apprehension, anxiety, and when you get out even after taking a huge loss, you may feel more relaxed, and calm.
Many of the same mechanisms are in effect when you are pursuing a woman. Some PUA techniques, such as rapid cold-approaching are built not only to reduce your social anxiety, but also to reduce your approach anxiety, through behavioral conditioning. If you have done something a thousand times, then it will naturally have less of an emotional impact on you have trained yourself to have a tolerance for it.
The beauty of human neuroplasticity and physical reaction is that once you are aware of something, you can train yourself to be less affected by it. This is what is done with cognitive-behavioral therapy. As long as you are aware of the principles at work, you can improve your resistance to them.