Gendernomics: Female sexual strategies part 2

Female Sexual StrategiesIn part one of this series I outlined the overall framework and how this model works. As you can see from the chart above, hypergamic optimization (The goal of every female sexual strategy) is broken down into 2 major groups. The Ultra Girl adopts either beauty or nurturing, and puts a spin on it in order to increase the perception of scarcity and to differentiate itself from the rest of the market. This has the purpose of targeting a specific demographic of men more closely than a generalized Strategy.

The Anti-Girl rejects one or more aspects of typical feminine traits in order to create a new strategy. The Ant-chick strategies seek to manipulate the perception of beauty and scarcity in order to target a specific demographic. Whereas the “Cool chick” seeks to manipulate the male performance burden and investment costs to target another demographic. Continue reading

Gendernomics: Female sexual strategies

I’ve written about female sexual strategies before in the gendernomics series, from a macro perspective. This breaks down into the categories of differentiation, and low cost strategies, adapted to a suitable niche in the market. One can think of differentiation strategies as attempting to stand out in some manner. Corporate brands are merely names, yet through our interactions with the corporation behind it, that brand begins to stand for something. This is why Coca Cola attempts to be part of most major sporting events and Disney movies or how Kodak coined the term “Kodak Moment” to signify important milestones in life.

On a micro level strategies can be broken down into sets based on qualities, tactics and methods used to establish and maintain their brand and thus their strategy. So Coca Cola on a macro level is a differentiated defender, when you break it down on a micro level they are a quality oriented, mass market, advertising based company. In the same way we can break down a female sexual strategy of hypergamic optimization, into macro strategies and then into micro strategies. Continue reading