In part one of this series I outlined the overall framework and how this model works. As you can see from the chart above, hypergamic optimization (The goal of every female sexual strategy) is broken down into 2 major groups. The Ultra Girl adopts either beauty or nurturing, and puts a spin on it in order to increase the perception of scarcity and to differentiate itself from the rest of the market. This has the purpose of targeting a specific demographic of men more closely than a generalized Strategy.
The Anti-Girl rejects one or more aspects of typical feminine traits in order to create a new strategy. The Ant-chick strategies seek to manipulate the perception of beauty and scarcity in order to target a specific demographic. Whereas the “Cool chick” seeks to manipulate the male performance burden and investment costs to target another demographic. Continue reading