Gendernomics: The Cover and the Content

Don’t judge a book by its cover” is an old metaphor that seeks to remind us that we should not judge the quality of something based on outwards appearance alone. This is a very classic “System 1” error [1], wherein one makes a rapid judging based on information that is easily available. A good analogy I heard was that Sherlock Holmes is an example of pure system 2, slow, deliberate and logical, whereas Watson is system 1, quick, emotional and superficial.

I’ve somewhat avoided venturing into the discussion “Looks Vs. Game” that has been ongoing in the sphere since I first became familiar with it in the early 2000s. Back then, “game” was sold as the magic pill that would make a man into master seducer regardless of any other aspect of his life. This is very much understandable from a business perspective, as those men who relied on selling various game techniques had and still have every incentive to hard-sell game as the ultimate solution to the problem “I want to get laid more”. Of course, one could argue that this sales pitch was brutally and empirically proven wrong when VH1 aired two seasons of “The Pick-up artist“, where it became very clear that game cannot overcome a general lack of social skills, anti-seductive behavior patterns or various problems with a man’s appearance.  Even the “Game Guru” Erik Von Markovik, the inventor of the Mystery Method demonstrated in this program that game is not a magic pill.

This is not to say that game does not work, however it is to state in a reductio ad absurdum fashion that an 800 lb man who lives in his mother’s basement, hasn’t had a shower since the Clinton administration, and spends his days playing videogames could be the most proficient practitioner of game in the history of the world, yet would fail miserably in the sexual market place. Conversely that a great looking guy with zero game while he may be unsuccessful in some respects, would gain a higher level of success than the former. Continue reading