Gendernomics: The 8Ps of Sexual Market Value

Most start-ups have a core mission that relates to how that company makes or is going to make money. For instance a software start-up often consists of a team of coders and very little else, much like the TV-show “Silicon Valley”. In this company everyone is focused on the product-side of things, building the product, fixing the product, improving the product and so on. There is a group of people and they are all focused on the same thing, which is the company’s “raison d’etre” or reason to exist. This is often due to necessity, with limited resources available a company has to strictly prioritize how they spend what little they have in order to obtain the maximum effect. This often leads to the founder(s) of the company filling a range of roles from administration, accounting/financing, sales, marketing, product strategy, development, operations and delivery. This is rarely a good plan in the long-run because as I once heard someone say “Multi-tasking: The art of doing twice as much as you should, half as well as you could“.

When the company starts to get more resources, it will trend towards a higher degree of specialization within the core functions. As a result of this, a need will emerge for support functions. In order for those who make the product to maximize the amount they can make, they must specialize in manufacturing, in order for salespeople to sell as much as possible they must focus on their area, and so on. This means that tasks that must be done in order for the company to run smoothly, such as invoicing and ensuring that suppliers are paid have to be handled by someone else. Thus, one starts to hire people to fill the support functions.

In the sexual market place, this same effect can be seen among many men at varying stages of their journey. When one first finds the manosphere there is an arsenal of content one can consume and utilize in order to improve one’s sexual market value. There are game tips, style tips, weightlifting tips, diet tips, grooming tips, and many others. Within each of these there are differing perspectives and both for strategy, tactics and methodology. Continue reading

Gendernomics: Is perception reality?

The last 200 – 300 years have been characterized by a trend from the science of economics. Around the time when Adam Smith wrote the wealth of nations, it was specialization, rather than having each person make what they needed, they should become specialists at making one thing, and trade with other specialists. As time went on and the effect of the steam engine made the industrial revolution possible, it became scale economies, a trend that persists as central to many companies today. The 1960s and 70s were in many ways the age of “scientific management” and management fads such as “Total Quality Management” and “The Balanced Scorecard“. I suppose that in hindsight, the transition from a focus on producing a quality product, predictable operations, and little change, by way of management fads, was the introduction to the age of the marketer.

My reasoning behind this post is simple, as I was watching the recent episode of Silicon Valley, I saw once more the meeting between sales, administration and engineering within a business. These are the three parts of a business that can make or break it, but they are in fundamental conflict. While sales always want to sell the most, preferably in the easiest way possible, administration often view the company’s market value as its product, whereas engineers tend to be focused on the raison d’etre of a company, namely what it actually produces. Those who work in tech or production, will undoubtedly be aware of the problem with over-engineering, in that many engineers are perfectionists who, if left to their own devices may never decide to release the product to the public because it is not perfect, whereas sales and administration would rather release a product before it is finished if it will lead to commissions and market value. This made me think of various products I have purchased throughout the years, computers that last 8 years vs computers that break after 2.5, shoes that last a month vs shoes that last for years. Continue reading