Gendernomics: Your Competitive Advantage

A running theme in Gendernomics has been the use of a company or a product as an analogy for the journey of growth a man has to undertake in order to become valued in differing social contexts. A classic way of creating a competitive advantage is through core competencies, namely a unique combination of hard to duplicate competencies. Last Saturday I did another Red Man Group podcast on Rich Cooper’s channel [1] with Rollo Tomassi, Goldmund Unleashed, Kyle Trouble and Rian Stone the topic for which was “The Importance of Game“. As part of the podcast, we discussed when each participant first became aware of the manosphere, or as it was called back when I first found it “The seduction community“. I often joke that I’ve been aware of game since the opener “Who lies more, men or women?” actually worked, and while I don’t consider this a blog dedicated to game, those early experiences do inform a great deal of my writing.

I never got really good at “club game“, which was perhaps the earliest iteration of game, complete with platform shoes, a focus on AMOG tactics, and featured quite prominently in “The Game” by Neill Strauss. I knew a lot of guys back then who got very good at it, but for the most part these were men who thrived in that particular environment. A piece of early and quite solid advice from an early PUA “Guru” who has since moved on to Purple Pill Shill was “Figure out the type of women you are attracted to, figure out what type of man they are attracted to and strive to become it, and figure out where to find those women“. This is simple and applicable advice. It’s also quite good advice, however the major issue I see with it, is that it’s the cause of the downfall for many early PUA.

Those who have read “The Game” will remember the story of Mystery’s breakdown because of his oneitis and his inability to maintain a relationship with her. This had a simple explanation, he figured out what type of girl he was attracted to, figured out where to find them, what man they went for, changed himself into that man, only to find out that he couldn’t maintain his Mystery persona over time. This is very little different from the approach cluster B women use with men, tailor their persona to the man, maintain it until the man commits to them (get her pregnant, marries her etc.) and then drop the facade. The major difference is that when women realize they have gotten a bad deal, they get out of it instantly, when men realize they have gotten a bad deal they either work themselves to death trying to improve it with little success, or engage in a race to the bottom. Continue reading


Gendernomics: The Contrast Effect

This has been a strange couple of weeks, we’ve found out that many Hollywood Male Feminists are creeps (which quite frankly wasn’t a massive surprise) as per the Brimstone Preacher Principle. Rollo posted two very good essays [1,2] on what “creepy” means when women say it. The red pill experienced it’s first brush between analytic and continental philosophy and Gay Lube Oil introduced me to the “Bobs and Vegana” meme [3], so all in all this entire week was a bit creepy for a multitude of reasons. In the discussion of the latter meme, the topic shifted into how something mediocre can appear quite excellent as a result of the contrast effect. The contrast effect is the reason why short men should get even shorter friends and avoid hanging out with NBA players and why unattractive women should bring even more unattractive women with them on “Girl’s night out”. For a demonstration of this effect, take 3 bowls of water, 1 hot, one cold and one lukewarm. Put one hand in the hot bowl, the other in the cold bowl for about a minute and then put both in the bowl of lukewarm water.

There is also a well-known sales technique, whereby a company advertises a cheap product to the consumer in order to bring them in, once the customer arrives at the store, they will talk down the advertised product, and instead suggest a much better product, but one that is also much more costly. Once they sense the customer’s trepidation about spending much more money, they will show the customer a product that is not quite as costly as the “high-end” offering, but which they argue is much superior to the advertised product. Continue reading

Gendernomics: Curves and Complications

SMV Curve from

The SMV graph by Rollo Tomassi has become one of the cornerstones of Red Pill theory. The chart demonstrates the development of the sexual market value for men and women across time. The graph is quite information dense, and the major difference between the sexes is that as male sexual market value is built, not given. Men need time to build their value. Women on the other hand are given much of their value at birth, discounted due to risk until the value manifest. It is for this reason that I’ve often described female sexual market value as being similar to a financial instrument called an option, while male sexual market value is more similar to a corporate share value.

The graph is probabilistic in that it does not outright state that every man will reach an SMV of 10 at around age 35, and every woman will reach an SMV of 10 in her early twenties, it states that this is the time, ceteris paribus that each sex has the highest probability of reaching the highest SMV they will have in their life. A man who does many of the wrong things between the ages of 15 and 35 cannot expect that his sexual market value will be higher at 35 than at 20. A woman, may not experience her peak until her late 20s, or perhaps experience it in her late teens depending on circumstance.

As I spoke about in my series “On Value“, it is important that we know the distinction between a deterministic view (It will be so) and a probabilistic one (It is likely to be so). For this reason I’ve tended to view the SMV graph in terms of being the time in life where a given sex has both the highest possible value multiplier and the highest amount of beneficial effects applied to them. For instance a man in his mid-thirties has the beneficial effect of being attractive to the broadest possible demographic of women, he has had a decade or two to mature, improve and build himself up. Yet, time has not yet done much damage to his appearance and he has hopefully regained some of his faculties after being dominated by the little head since puberty.

In order to exemplify possible sexual market developments for men, I created 3 theoretical men from broad categories that are often observed in the wild. There is the classical “Early Peak”, “The Norm” and “Late bloomer”. These all have different curves as a result of a mixture of choice and natural proclivities. For instance many of the men who develop a high sexual market value in their teens and twenties do so in part due to good genetics, related to build, height, psychological factors and interests in things that offer social proof such as artistic or athletic endeavors. Continue reading

Gendernomics: On Value Part 5

This is the 5th and final part of a 5 part essay. Part 1, Part 2, Part 3, Part 4

My reason behind writing this essay was to demonstrate the many factors  that goes into determining a person’s sexual market value, and why one will never be able to create an iron-clad framework to ensure 100% success rate. While some argue that economics is perhaps not the ideal system to apply to the mating market, due to the irrational nature of human mating decisions, I do not consider human mating decisions to be irrational. In my view, humans act in the mating market as rational actors, meaning that they are goal oriented, reflective and consistent as opposed to being irrational, namely random, impulsive, conditioned or imitative [1]. For example, most people tend to have a “type” of partner that they display a preference for, which demonstrates consistency. There is a tendency for people to act in a goal oriented manner seeking out partners based on a range of characteristics such as relationship type, partner type or various others. People tend to reflect as they gain experience on which characteristics they do not want in a partner as well as which characteristics they want, which demonstrates reflective evaluation.

If partner choice was truly a case of being random, impulsive, conditioned and based on imitation, one would not expect to see many if any patterns, yet every piece of advice written on how to improve ones romantic life is based on the observation of patterns. However, one must keep in mind that rational behavior as per rational choice theory, is not the same as conscious and deliberate behavior. When an economist uses the term “The rational actor” he is not stating that people consciously sit down and compare the specifications of every single vacuum cleaner that is available to them, list out their choice criteria in a bullet point list, weigh them out, evaluate each product against the choice criteria and his budget for a new vacuum cleaner. He is stating that people evaluate their options and elect the one that is utility maximizing often subconsciously, and demonstrate a preference over time.

My goal was to elaborate on some of the underlying factors that affect such largely sub-conscious evaluations that we conduct every single day and that affect our mating behaviors. As I was writing this essay, it started to become clear that creating an iron-clad, objective system for valuation within the sexual market place is somewhat of an impossibility. While it is entirely possible to outline the major variables that will be involved on both sides in such an equation, and while it is also possible to understand the aggregate level strategies of both men and women, the interaction between variables is infinitely complex. Furthermore, the inherent limitations of rational choice theory, have been covered by authors such as Daniel Kahneman and other researchers into decision theory, and to put this in the terms Kahneman utilizes in his book “Thinking fast and Thinking slow”, a majority of mating decisions are most likely made using system 1. [2] Continue reading

Gendernomics: On Value Part 3

This is part 3 of a multi-part post. Part 1Part 2

Internal and External Value Multipliers

I’ve written about value multipliers previously, in “Game as a Value Multiplier“, where I define a multiplier as:

“A multiplier is a very simple concept, it’s an added variable that either serves to increase or decrease a given value. “

One of the things I think I neglected to adequately cover in that essay is the fact that a multiplier can be both positive and negative, and how it is regarded may be context dependent.

It’s quite common to make the distinction between internal factors in a company that contribute to its performance, and external factors that affect its performance. The idea of “core competencies” is perhaps the clearest formulation of how a company’s unique configuration of competencies, qualities and traits can become a source of competitive advantage. Examples would be 3M’s focus on innovation and new products, WalMart’s focus on high volume logistics, or Apples focus on high quality design work.

When applying the core competencies principle to a person the internal multipliers would be those things that alter the behavior of a given variable or set of variables based on a person’s internal characteristics. Men who write “How to vet a wife” articles often draw on such variables as a woman’s history of self control, loyalty or self-discipline, not due to these factors in and of themselves, but because the combination of these variables build a barrier towards external negative multipliers.

A woman who has a combination of love for family, traditional values and self-discipline as a core competency is according to these men a better prospect for marriage because they act as barriers for promiscuity, divorce and impulsive behavior, all of which are encouraged externally in our present social order.

External multipliers are those a person has little control over and which exist outside of that person. For instance, most are familiar with the example of going out with a wing who is shorter than you, so that you look taller by comparison. Likewise a woman may be a 10 in a small town, but a 6 in Los Angeles or Miami where beautiful women tend to congregate.

In my day job I’ve frequently utilized examples such as industry legal issues, or multi-national legal issues as an example of external negative multipliers, as these have a negative effect on the revenues of each company within an industry, yet are unrelated to the aspects of performance that a company has control over. Continue reading

Gendernomics: On Value Part 1

One of the major projects I’ve undertaken since I started writing this blog was an attempt to break down sexual market value in a more objective manner that it had previously been. The end goal of this endeavor was to give men less of a shifting and intangible target for their self-improvement journey. On one hand one could easily argue that the manosphere has already provided men with a guide regarding how to increase their own value, yet on the other hand the composition and influence of different variables on the overall result of the equation means that the certainty that many men seek is still elusive.

This is perhaps one of the more worrisome aspects of writing for our little corner on the internet, that for every man that grasps that the red pill and associated literature is in fact intangible and abstract, there are 100 who cry out for iron-clad science. This is hardly surprising given that there appears to be a proliferation of “engineering minded” men within the manosphere, and one of the cardinal traits of engineers is finding solutions with a high degree of robustness. Perhaps this is the source of the attraction to the traditional PUA literature, where one was offered a model with the promise that if you executed it correctly it would lead to the desired result every time. Naturally, this had some challenges, primarily the fact that by positioning the model as being 100% accurate, it places the entire source of failure on a man’s execution of the model. This has an unfortunate similarity to academic economics, where one blames reality when it does not conform to the mathematical models.

Much of The Red pill and associated literature is scientifically based, but a great majority of the literature is extrapolated from a literature base that is very rarely identified or cited by the author, in this regard they are more theoretical frameworks than they are scientific conclusions. One could argue the red pill as a decentralized research project, the literature base consists of various scientific studies and literature, ranging from evolutionary biology and psychology, economics, sociology and various others, the theoretical frameworks are constructed by various authors from this base, and the theories are tested through experiments in the field and finally they are reported through field reports. After enough field testing has been done, the theory can be amended to include the new data.

However, the downside of this model is that the context of the experiments are not strictly controlled. The field experiments are done by a range of different men, in different locations, in various cultures, and situations. While this can have a positive side in that the experiments will demonstrate different contexts, there is no control of many of the variables involved in the experiments. For instance, in order to be entirely certain about a result, the same man should approach the same target repeatedly while varying different variables such as appearance, status signals, wealth and other associated value symbols. This would permit the experiment to demonstrate the effect of altering only a single variable. This is naturally not possible, as the first approach would change the target’s state and thus the experiments that followed would have questionable results, a variant of the observer effect. Continue reading

Gendernomics: The 8Ps of Sexual Market Value

Most start-ups have a core mission that relates to how that company makes or is going to make money. For instance a software start-up often consists of a team of coders and very little else, much like the TV-show “Silicon Valley”. In this company everyone is focused on the product-side of things, building the product, fixing the product, improving the product and so on. There is a group of people and they are all focused on the same thing, which is the company’s “raison d’etre” or reason to exist. This is often due to necessity, with limited resources available a company has to strictly prioritize how they spend what little they have in order to obtain the maximum effect. This often leads to the founder(s) of the company filling a range of roles from administration, accounting/financing, sales, marketing, product strategy, development, operations and delivery. This is rarely a good plan in the long-run because as I once heard someone say “Multi-tasking: The art of doing twice as much as you should, half as well as you could“.

When the company starts to get more resources, it will trend towards a higher degree of specialization within the core functions. As a result of this, a need will emerge for support functions. In order for those who make the product to maximize the amount they can make, they must specialize in manufacturing, in order for salespeople to sell as much as possible they must focus on their area, and so on. This means that tasks that must be done in order for the company to run smoothly, such as invoicing and ensuring that suppliers are paid have to be handled by someone else. Thus, one starts to hire people to fill the support functions.

In the sexual market place, this same effect can be seen among many men at varying stages of their journey. When one first finds the manosphere there is an arsenal of content one can consume and utilize in order to improve one’s sexual market value. There are game tips, style tips, weightlifting tips, diet tips, grooming tips, and many others. Within each of these there are differing perspectives and both for strategy, tactics and methodology. Continue reading