Economics is normally divided into micro and macro economics. Micro-economics is sometimes referred to as business economics, which deals with business and industry specific economics such as business strategy, marketing or financing. Whereas macro-economics usually deals with national and international economic factors such as GDP, international trade and import/export. Both sections have founding principles in common, but they differ in field of application rather than in principle. For instance, debt for a country and debt for a corporation have many of the same effects. For instance, a corporation can borrow against future income, so can a country, as debt becomes a large portion of financing, paying them becomes a limit to future investment.
In the sexual market place, each man and woman can be thought of as a single corporation. Both aim to maximize their income through a series of moves that I’ve spoken about before in the gendernomics series. The major difference comes in that the female corporation is experiencing an asset bubble, while the male corporation has to build its value one step at a time.
I did some statistics based on OKcupid data  :
From this statistic, you can see that the male demand for women, tends to be focused in the age demographic of 20 – 25 from the time a man is 20 years old until he is 50 years old. This means that women ages 20 – 25 will always be objects of high demand. If you compare to the female graph:
Here we can see that the age of the male a woman finds attractive is relative to her own age, in essence ranging from men who are 1 – 3 years older for women in their early 20s, to men who are a few years younger for women in their 40s – 50s. This results in certain implications for both men and woman when approaching the sexual market place and wanting to maximize their profits.
Regardless of the end goal of being a participant in the sexual market place (the relationship vs casual sex likert scale) it clearly shows that each gender has clear demographic preferences in the opposite sex. The good news for women is that they will experience being in very high demand from 20 – 25, but will rapidly see a decline in demand for them as they near 30. The good news for men is that there is still a demand for them as they reach their 50s.
However, from a strategic perspective it has implications for each genders ideal maximization curve in the SMP as outlined by the SMV curve:
Full SMV graph
As we read from this graph, female value peaks in their their twenties due to that being the natural maximum of their nature given value, namely beauty and fertility. This when taken in conjunction with the male demand graph, this is also where they are in demand from the largest possible amount of buyers. Male value peaks in their early to late 30s, where they still retain most of their nature given fertility and youthful strength, but have also had time to develop status and wealth. Men in this age bracket are more suited to competing with younger men with better health, due to having more status and wealth, but still young enough to beat out older men with more status and wealth but worse health.
From a marketing perspective, men tend to approach it through gaining status and wealth, women through beauty and fertility, however, there are variants on the competitive strategies that each gender will use. Rollo Tomassi wrote an article on gamer girls  that outlines what is arguably a niche strategy, wherein a woman will seek out a community that she faces less competition and thus leverages a higher than average sexual market value, though catering to a very niche demographic. In the same note, many men attempt to employ similar niche strategies, such as being a beta orbiter, in essence trying to fly under the radar by keeping their intentions concealed. Male feminists are a great example of a niche strategy where they are attempting to appeal to a niche segment of women, through distancing themselves from “those damn men“. In essence, trying to drive up their SMV through increasing rarity.
From the perspective of the Miles and Snow strategies, the woman is engaging in what is referred to as an analyzer strategy, where she is seeking out market opportunities in niches ignored by the defenders. The defenders in this case, would be the women who are 8 – 10 in the measuring system, and who a majority of men tend to gravitate towards. The man on the other hand, is engaging in a reactor strategy, where having been rejected by the mainstream he reacts to the rejection by attempting to satisfy whatever he perceives as a market opportunity. The final strategy is embodied by what has been referred to as “Day Game” by the PUA community. Where a small group of men, seeing that competition in traditional sexual market place exchanges are crowded, decide to adopt a prospector strategy attempting to seek out new market opportunities in less crowded venues.
The Macro Perspective
Those of you who are familiar with economics, will undoubtedly be aware that the macro affects the micro. For instance, the current drastic dip in oil price, creates market reactions that go beyond companies with a high exposure towards oil directly. It creates reactions in currency markets, in international exchange rates and many other things.
In the same vein, the macro perspective in gendernomics, affects the micro. For instance, the sexual revolution and the feminist movement, is a macro occurrence that greatly affected the sexual marketplace and continues to do so today. By “liberating” female sexuality, it affected the supply and demand curves of sex, causing them to shift resulting in the price of sex going down for men. However, it also increased the male performance burden, due to females being by nature hypergamous. Since females marry up, a woman with few career prospects and few means of supporting herself, would marry up to a blue collar worker earning an average salary. However, a female CEO, would have much fewer options for marrying up. This results in that the former would have no problem finding a satisfactory mate, while the latter will be dipping her foot into a much smaller dating pool.
Movements such as the “fat acceptance” movement, and the movement against “body shaming” are doing so in order to lower a female performance burden, but creates the consequence that if more women coalesce around the 3 – 4 SMV on the scale, it shifts the scale, giving relatively more power to a a subsection of women, who are above the median. It also creates a situation for men, where the majority of men are left with a decision between two unwelcome choices, unattractive women, or an increased performance burden. As I outlined in my essay on how men compete, we as a gender compete by raising the performance burden on ourselves, which by extension raises the performance burden of all other men. The result of these two in unison is that men increase their performance burden, women decrease theirs, thus resulting in men offering a progressively better “deal” to women.
In essence, the sexual market place on a macro level is a zero-sum game where a gain for females results in an increase in male performance burden, whereas a gain for men, does not affect the female performance burden. This is due to the nature of hypergamy meaning that a woman has to marry up in some manner in order to be satisfied. The core of the argument is that as females gain benefits in society that affects male performance burden negatively (it becomes larger) whereas as when males gain ground relative to females it decreases the performance burden.
Summary and conclusions
The macro and micro of gendernomics shows that while macro dictates the total level of male performance burden as a result of shifting positions in power between the genders, this affects the competitive ability of each male and female corporation on the micro level. This results in that males have faced increasing burdens of performance over the past 50 years since the sexual revolution, whereas women have faced increasingly lower burdens of performance, to the point where any burden of performance on women are now largely removed.
The consequence of this shift is showing itself in multiple facets of our society, most prominently in the form of movements such as MGTOW, and Herbivore men. However, also in the prevalence of “where have all the good men gone” articles, that is the cry of hypergamy gone wrong. In essence, female positions relative to males have increased so much that a significant proportion of women cannot find suitable mates that satisfy their hypergamic needs. This creates an inefficiency in the sexual market place that ultimately creates an advantage for men who are willing to take on the increasing performance burden, who gain access to large amounts of sexual market value. However, it also creates a catch .22 for women, where they experience the same supply of men, but largely consisting of men who do not satisfy their hypergamic urge. In essence, the supply of men is there, but the female buyers facing starvation are not willing to eat SPAM just yet.
The male corporation is built from the ground up, a man is born worthless and his preference for expending time decides to what level, and how rapidly he can build his sexual market value. His goal is to expand and gradually take over more market share. The female corporation comes into the sexual market place highly valued, yet with little to speak of as earnings, so over time she consumes her owner’s equity, or in this case her sexual market value. Thus, her goal is to find someone who is willing to purchase her prior to having to file for Chapter 11.
Gendernomics now available on amazon.com
 Dataclysm by Christian Rudder